Close morebookings fromevery lead
From first enquiry to final booking. Manage every lead, property, site visit, follow-up, broker and deal from one intelligent workspace built for Indian real estate.
Everything from enquiry to handover
- Lead capture and routing
- Sales workspace
- Projects and inventory
- Property matching
- Site visits
- Cost sheets and booking
- Payments and collections
- Channel partners
- Documents and handover
- Partner and buyer portals
- Reports and attribution
- AI and automation
- Integrations
- RERA-ready controls
Built for developers, builders, brokers and high-growth real estate teams across India.
Every enquiry runs through one continuous system. Nothing waits on a spreadsheet.
Average time from enquiry to first reply: 38 seconds
Lead captured
Waiting
AI qualification
Queued
Auto assignment
Queued
Follow-up
Not scheduled
Site visit
Not booked
Negotiation
Not started
Booking
Open
Each stage writes to the same record, so your team, managers and partners all see the same deal.
Not another generic CRM. Built around how Indian real estate actually sells.
Projects, towers, floors and units are real records in Adira, linked to every enquiry, site visit, broker and booking. Your inventory sheet and your pipeline finally agree.
Meridian Park, Baner, Pune
MahaRERA P52100049871, possession Dec 2028
- Available
- 33
- Reserved
- 5
- Sold
- 34
- Unsold value
- ₹35.6 Cr
Tower A, floor 12
A-1202
₹1.38 Cr
All-inclusive, ₹11,140 per sq ft carpet
- Configuration
- 3 BHK
- RERA carpet
- 1,242 sq ft
- Facing
- East, corner
- Payment plan
- Down payment, 3% off
Rohan Mehta
Token received, via Skyline Realty
One lead. The full journey.
Follow Rohan Mehta from a Magicbricks enquiry to a booked 3 BHK. Every step happens on the same record, most of it without anyone touching a keyboard.
Step 1 of 7
Lead capture
An enquiry from Magicbricks lands in Adira within seconds, with the project, configuration and the ad it came from already attached.
New enquiry
11:02:14 AM
- Source
- Magicbricks, Featured listing
- Campaign
- Baner 3 BHK, Oct
- Project
- Meridian Park
- Duplicate check
- Merged with 99acres enquiry
“Looking for a 3 BHK near Baner, ready by 2028. Please share price and floor plan.”
Step 2 of 7
Qualification
Budget, timeline and financing are read from the form and first reply. The lead is scored and classified by buying intent.
86Buying intent
Ready to buy
Top 8% of leads this month
- Budget
- ₹1.2 – 1.4 Cr
- Timeline
- Within 3 months
- Financing
- Home loan, pre-approved
- Configuration
- 3 BHK, 1,200+ sq ft
Step 3 of 7
Assignment
Routing rules match locality, language and workload, then hand the lead to the right executive. No manager in the loop.
NKAssigned in 0.4 sNeha Kulkarni
Senior sales, Pune West
Why Neha
- Covers Baner, Aundh and Balewadi
- Speaks Marathi, Hindi and English
- 6 open hot leads, under her cap of 12
- Converts 3 BHK enquiries at 14%
Step 4 of 7
Follow-up
Calls, WhatsApp messages and reminders are scheduled automatically and nudged until someone acts on them.
Scheduled automatically
- WhatsApp brochure and price sheetSent 11:02 AM
- Intro call with RohanToday, 4:30 PM
- Share Tower A floor plansTomorrow, 10:00 AM
- Propose site visit slotThu, before 6 PM
Step 5 of 7
Site visit
The visit is booked, a cab is arranged and the executive checks the customer in at the sales gallery.
Site visit, Sat 11 Oct
Sales gallery, Baner
- Visit confirmed on WhatsAppThu 6:12 PM
- Cab booked from AundhSat 10:20 AM
- Checked in by NehaSat 11:07 AM
- Viewed sample flat, Tower A floor 12Sat 11:40 AM
Visit feedback: liked east-facing corner units, wants a higher floor.Step 6 of 7
Negotiation
Offers, discount approvals and every message sit on the deal, so a manager can step in without asking for context.
List price, A-1202
₹1.38 Cr
Approved offer
₹1.32 Cr
- Can you do 1.30 if we close this week?
- Manager approved ₹1.32 Cr with free car park, valid till Monday.
Discount 4.3%, approved by Vivek S. in 6 minutes
Step 7 of 7
Booking
The token is collected, unit A-1202 is reserved in inventory and the deal is closed. Revenue updates for everyone.
Booked: A-1202
Tower A, floor 12, 3 BHK east corner
- Deal value
- ₹1.32 Cr
- Token received
- ₹2,00,000 via Razorpay
- Inventory
- Unit marked reserved
- Agreement
- Registration on 24 Oct
Enquiry to booking in 19 days. Commission queued for Skyline Realty.
Leads / Meridian Park /Rohan Mehta
Lead captureRohan Mehta
+91 98201 •••21, Aundh, Pune
Interested in
3 BHK, Tower A
New enquiry
11:02:14 AM
- Source
- Magicbricks, Featured listing
- Campaign
- Baner 3 BHK, Oct
- Project
- Meridian Park
- Duplicate check
- Merged with 99acres enquiry
“Looking for a 3 BHK near Baner, ready by 2028. Please share price and floor plan.”
Activity
- Enquiry from Magicbricks
Every conversation, one customer, one stream.
WhatsApp, calls, email, SMS, notes and tasks land on the same timeline. Adira reads what customers ask for and does the admin before your executive has unlocked their phone.
Rohan Mehta
Outbound call, 6 min 12 sFri 3 Oct, 4:31 PM
Interested in east-facing 3 BHK. Parents will join the visit.
Price sheet and floor plansFri 3 Oct, 4:45 PM
Opened 3 times, last on Tuesday night.
Note from NehaMon 6 Oct, 10:15 AM
Prefers floor 10 or above. Home loan pre-approved with HDFC.
SMS, DLT templateTue 7 Oct, 9:00 AM
Diwali offer: free car park on bookings till 31 Oct.
Task completedWed 8 Oct, 12:20 PM
Shared list of loan partners.
Your channel partners, finally on the same page.
Every broker, agency and in-house team gets attributed leads, live deal status and commission that calculates itself. No more month-end disputes over whose lead it was.
Your project
Meridian Park
0 leads
Skyline Realty
Channel partner, this quarter
- Leads attributed14
- Site visits5
- Bookings2
Revenue
₹1.84 CrCommission at 2%
₹3.7 LHover or tap any partner on the network to see their numbers.
Know what's happening before the sales meeting starts.
Response times, funnel leakage, partner performance and inventory ageing, updated as your team works. Adira points out what changed so you walk into the review already knowing.
Median first response
Bookings
Revenue booked
Site visit to booking
Funnel and leakage
Enquiry to booking, by source
- Walk-in9.1%
- Channel partners4.8%
- Website3.1%
- Google Ads2.4%
- Meta Ads1.9%
- Magicbricks1.7%
- 99acres1.6%
- Housing.com1.2%
Salesperson performance
- Neha KulkarniReplies in 1m 52s9
- Arjun RaoReplies in 2m 40s7
- Sana ShaikhReplies in 3m 05s6
- Vikram DesaiReplies in 11m 20s3
Broker performance
- Square Yards6 bookings₹6.1 Cr
- Anarock5 bookings₹5.4 Cr
- Westside CP Network4 bookings₹4.2 Cr
- Skyline Realty2 bookings₹1.8 Cr
Inventory ageing
- Under 30 days39 units
- 31 to 90 days61 units
- 91 to 180 days53 units
- Over 180 days33 units
Tower ATower BTower C
Follow-up adherence
of follow-ups done on time. 23 overdue, mostly on Sunday.
Write the rule once. It runs on every lead, day and night.
Routing, replies, follow-ups and escalations are built visually and run in milliseconds. Sales managers set the playbook; Adira makes sure it actually happens.
Run log
Running on enquiry #48213
- TriggerLead created from MagicbricksAny campaign, any listing
- ConditionCheck projectIs Meridian Park
- ConditionCheck preferred locationBaner, Balewadi or Aundh
- ConditionCheck budget₹1 Cr and above
- ActionAssign sales executiveRound robin, Pune West team
- ActionSend WhatsAppIntro template with brochure
- ActionSchedule follow-upCall within 30 minutes
- If untouched after 15 minEscalationNotify manager if untouched for 15 minutesVivek S., by push and WhatsApp
Everything your sales team already uses, connected.
Leads from every portal and campaign arrive in one place. Conversations, calls and payments sync back to the same record automatically.
- Property portals
- 99acres, Magicbricks, Housing.com, IndiaMART
- Ads and capture
- Meta lead forms, Google Ads, website and landing page forms
- Conversations
- WhatsApp Business API, cloud telephony, Gmail, Outlook, SMS
- Money and data
- Razorpay token payments, REST API, webhooks
- Meta Ads
- Google Ads
- MBMagicbricks
- 9999acres
- HHousing.com
- IMIndiaMART
- Website forms
- Cloud telephony
- Gmail
- Outlook
- Razorpay
- REST API
- Webhooks
Business impact
- 0.0×
Faster first response to new leads
- 0%
Less manual follow-up work for executives
- 0%
Of leads visible, from enquiry to booking
- One workspace
For your entire real estate sales operation
Median results across Adira customers after their first 90 days, compared with their previous setup.
Seven tools that never agreed with each other. Replaced by one.
Most Indian sales teams run on a CRM nobody updates, plus spreadsheets, WhatsApp groups and partner sheets that live on someone's laptop. Adira brings them into one record your whole team trusts.
Leadership
The team behind Adira
Adira is built by people who have worked inside Indian real estate sales and know what it takes to turn an enquiry into a booking.
Venkat Ramulu G
Founder & Managing Director
Leads Adira’s strategy and developer relationships, drawing on years of building and selling residential projects across India.
Prem Kumar G
Co-founder, CEO & CTO
Leads product and engineering, and built the platform that captures, assigns and converts every lead.
Santhosh A
Co-founder & CMO
Leads marketing and partnerships, helping developers and sales teams across India adopt Adira.
Sunitha G
Founder & COO
Leads operations and delivery, making sure Adira runs smoothly for every customer team.
Run your entire real estate sales operation from one place.
Capture more opportunities. Follow up faster. Know your inventory. Close more bookings.
Built for the next generation of Indian real estate teams.
See Adira on your own project.
A 30-minute session with a real estate specialist, not a generic SaaS rep. We'll call within one working day to find a slot.
- A walkthrough using one of your live projects
- Lead source and routing review for your team
- Migration plan for your inventory sheets and CRM data
Pricing
Priced per seat, with plans for brokerages, mid-size builders and multi-city developers. Partner logins are free. You get a written quote after the demo.